Vaardigheidsanalyse
Al in bezit
Weinig directe vaardigheidsmatch — de meeste zijn overdraagbare soft skills
Aan te leren
mediaplannen opstellencommunicatieprincipesmarketingstrategieën plannenmarketinginhoud evaluerenmeetbare marketingdoelstellingen definiërenmarketingstrategieën integreren in de globale strategiecontacten onderhouden met beheerders van distributiekanalenprijsstrategieën
Leerpad
Digital marketing foundations
Maand 1–2 · 4–6 uur/week
Complete Google Digital Marketing & E-commerce Certificate
Study SEO fundamentals: Moz Beginner's Guide, Google Search Essentials
Learn Google Analytics 4 (free certification from Google)
Specialise and execute
Maand 3–4 · 4–6 uur/week
Pick a specialisation: content marketing, performance marketing, or B2B/SaaS
Run live campaigns — even with a small personal budget (€50 on Google/Meta Ads)
Map your Data Analyst sector knowledge to marketing opportunities — this is your edge
Build a portfolio of results
Maand 5–6 · 5–8 uur/week
Document campaign results with hard numbers: CTR, conversions, CAC, ROAS
Contribute to a startup or non-profit marketing effort pro bono
Get HubSpot or Semrush certifications
Job search
Maand 7–8 · ongoing uur/week
Target marketing coordinator or specialist roles in your previous industry
Network at MarketingFacts Congres, Dutch Marketing Week
Companies to target: Coolblue, Bol.com, Randstad, TomTom — strong NL marketing teams
Salaris impact (Nederland)
| Niveau | Data Analyst | Marketing Manager | Wijziging |
|---|---|---|---|
| Junior (0–3 jr) | €47k | €38k | -19% |
| Mid-level (3–7 jr) | €57k | €49k | -14% |
| Senior (7+ jr) | €70k | €66k | -6% |
Bron: CBS OData salarisstatistieken, UWV Arbeidsmarktdata 2025. Bruto jaarsalaris, Nederland. Individuele resultaten variëren per sector, bedrijfsgrootte en regio.