Vaardigheidsanalyse
Al in bezit
een professioneel netwerk ontwikkeleninterne factoren van bedrijven analyseren
Aan te leren
mediaplannen opstellencommunicatieprincipesmarketingstrategieën plannenmarketinginhoud evaluerenmeetbare marketingdoelstellingen definiërenmarketingstrategieën integreren in de globale strategiecontacten onderhouden met beheerders van distributiekanalenprijsstrategieën
Leerpad
Digital marketing foundations
Maand 1–2 · 4–6 uur/week
Complete Google Digital Marketing & E-commerce Certificate
Study SEO fundamentals: Moz Beginner's Guide, Google Search Essentials
Learn Google Analytics 4 (free certification from Google)
Specialise and execute
Maand 3–4 · 4–6 uur/week
Pick a specialisation: content marketing, performance marketing, or B2B/SaaS
Run live campaigns — even with a small personal budget (€50 on Google/Meta Ads)
Map your Lawyer sector knowledge to marketing opportunities — this is your edge
Build a portfolio of results
Maand 5–6 · 5–8 uur/week
Document campaign results with hard numbers: CTR, conversions, CAC, ROAS
Contribute to a startup or non-profit marketing effort pro bono
Get HubSpot or Semrush certifications
Job search
Maand 7–8 · ongoing uur/week
Target marketing coordinator or specialist roles in your previous industry
Network at MarketingFacts Congres, Dutch Marketing Week
Companies to target: Coolblue, Bol.com, Randstad, TomTom — strong NL marketing teams
Salaris impact (Nederland)
| Niveau | Lawyer | Marketing Manager | Wijziging |
|---|---|---|---|
| Junior (0–3 jr) | €48k | €38k | -21% |
| Mid-level (3–7 jr) | €61k | €49k | -20% |
| Senior (7+ jr) | €81k | €66k | -19% |
Bron: CBS OData salarisstatistieken, UWV Arbeidsmarktdata 2025. Bruto jaarsalaris, Nederland. Individuele resultaten variëren per sector, bedrijfsgrootte en regio.