Vaardigheidsanalyse
Al in bezit
Weinig directe vaardigheidsmatch — de meeste zijn overdraagbare soft skills
Aan te leren
ICT-terminologie toepasseninformatie structurereninhoud naar uitvoermedia integrereninhoud samenstellengegevensbronnen beherengeschreven inhoud aanbiedenontwikkelingsprocessen voor inhoudkwaliteitsbewaking uitvoeren op inhoud
Leerpad
Writing and content strategy foundations
Maand 1–2 · 5–7 uur/week
Take a content marketing course — Copyblogger, HubSpot Academy, or CXL
Study SEO content writing: keyword research, search intent, on-page optimisation
Start writing — publish on Medium or LinkedIn to build a visible portfolio
Build content skills
Maand 3–4 · 5–8 uur/week
Learn SEO tools: Semrush, Ahrefs (free trials), Google Search Console
Study CMS platforms: WordPress, Contentful, or Webflow
Write about your Marketing Manager expertise — domain authority is content gold
Portfolio and specialisation
Maand 5–6 · 6–8 uur/week
Build a portfolio of 10+ content pieces in a specific niche
Document content results: traffic growth, keyword rankings, engagement
Pick a format specialisation: long-form, video scripts, email sequences, or thought leadership
Job search
Maand 7–8 · ongoing uur/week
Target content writer, SEO specialist, or content strategist roles
Your Marketing Manager background gives you rare technical depth — target B2B and SaaS companies
Network: Content Marketing World, Contentmarketers.nl
Salaris impact (Nederland)
| Niveau | Marketing Manager | Technical Writer | Wijziging |
|---|---|---|---|
| Junior (0–3 jr) | €38k | €42k | +11% |
| Mid-level (3–7 jr) | €49k | €52k | +6% |
| Senior (7+ jr) | €66k | €66k | +0% |
Bron: CBS OData salarisstatistieken, UWV Arbeidsmarktdata 2025. Bruto jaarsalaris, Nederland. Individuele resultaten variëren per sector, bedrijfsgrootte en regio.