Vaardigheidsanalyse
Al in bezit
Weinig directe vaardigheidsmatch — de meeste zijn overdraagbare soft skills
Aan te leren
mediaplannen opstellencommunicatieprincipesmarketingstrategieën plannenmarketinginhoud evaluerenmeetbare marketingdoelstellingen definiërenmarketingstrategieën integreren in de globale strategiecontacten onderhouden met beheerders van distributiekanalenprijsstrategieën
API-bron: Skill data from ESCO API
Overlap computed by matching
NL layer:
GET https://ec.europa.eu/esco/api/resource/occupation?uri={occupationUri}&language=enOverlap computed by matching
hasEssentialSkill[].uri between source and target occupations.NL layer:
GET https://api.competentnl.nl/v1/occupation/{id}/skillsLeerpad
Digital marketing foundations
Maand 1–2 · 4–6 uur/week
Complete Google Digital Marketing & E-commerce Certificate
Study SEO fundamentals: Moz Beginner's Guide, Google Search Essentials
Learn Google Analytics 4 (free certification from Google)
Specialise and execute
Maand 3–4 · 4–6 uur/week
Pick a specialisation: content marketing, performance marketing, or B2B/SaaS
Run live campaigns — even with a small personal budget (€50 on Google/Meta Ads)
Map your Teacher sector knowledge to marketing opportunities — this is your edge
Build a portfolio of results
Maand 5–6 · 5–8 uur/week
Document campaign results with hard numbers: CTR, conversions, CAC, ROAS
Contribute to a startup or non-profit marketing effort pro bono
Get HubSpot or Semrush certifications
Job search
Maand 7–8 · ongoing uur/week
Target marketing coordinator or specialist roles in your previous industry
Network at MarketingFacts Congres, Dutch Marketing Week
Companies to target: Coolblue, Bol.com, Randstad, TomTom — strong NL marketing teams
Salaris impact (Nederland)
| Niveau | Teacher | Marketing Manager | Wijziging |
|---|---|---|---|
| Junior (0–3 jr) | €47k | €38k | -19% |
| Mid-level (3–7 jr) | €58k | €49k | -16% |
| Senior (7+ jr) | €73k | €66k | -10% |
Bron: CBS OData salarisstatistieken, UWV Arbeidsmarktdata 2025. Bruto jaarsalaris, Nederland. Individuele resultaten variëren per sector, bedrijfsgrootte en regio.
API-bron: CBS StatLine tabel 85517NED — Werknemers; uurloon en beroep (BRC)
Bruto uurloon per BRC-code × 1720 uur = jaarinkomen. Periode: 2024.
GET https://opendata.cbs.nl/ODataApi/odata/85517NED/TypedDataSetBruto uurloon per BRC-code × 1720 uur = jaarinkomen. Periode: 2024.